Building Beauty Business from Start-up to Scale-up Success
Building Beauty Businesses from
Start-up to Scale-up Success
Vibe: transmit or give out (a feeling or atmosphere)
Led by Noelle Shine whose career has spanned from retail with Harrods, Debenhams and Boots, to brand to managing an indie portfolio working with founders such as Charlotte Tilbury, Trinny Woodall, Jo Malone, Jamie Genevieve and over 40 brands and teams globally developing deep industry expertise and connection.
Known for her ability to translate founder vision into brand and business concepts that connect and scale – her approach is always to build brands with the customer voice at the heart.
“in a complex world, the need to manage your customer relationships to connect, acquire and retain across multiple points of contact online and offline, lies at the heart of all elements of beauty business strategy.”
We work with a network of industry talented professionals and customer groups to help build your brand VIBE and robust business model that sprints your growth.
BRAND EXPERIENCE
WHAT WE DO
BRAND & BUSINESS BUILDING CLINICS
Combining Art & Commerce
Whilst every brand is unique, there is a formula thought process that can be applied to ensure you build a message with strong differentiating and engaging impact combined with a business model that creates foundations to enable scale plus an action plan that helps turn vision into business success.
Whether you at start up, re-set, or scale up stage – revisiting strategy accompanied by expert support, can help you maximise the opportunities and minimize the risks in an exciting, buoyant but highly competitive and highly personal category.
Our Clinic work can be an injection of inspiration and information or a partner program that evolves to executional support. Post an initial call to consider how we can help, we review the best clinic for you, tailored to your needs to help build your proposition or solve a particular element of the business building journey. Run by experts, partnered with passion for beauty business success.
Brand Business Modelling
Impactful cross channel brand and range storytelling
Developing your Trading Mechanic & Business Planning
Developing your Omnichannel Business Plan
Creating Meaningful Culture & Community
Digital Excellence
Building High Performance Teams
Customer Surveys, Workshops and Focus Groups
Brand Filming & Events
In addition, our services include support to develop your customer service experience, Pop Up Planning and Activation, high-performance teamwork, including access to our customer and employee survey tools and focus group development, personalized and formatted for strategic review and action.
BEAUTY BUSINESS PANELS
Our Industry events bring together top minds and experts across multiple skillsets to inform, debate, discuss and connect.
Series is brought to you in partnership with
