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Trinny London Townhouse Bath
In its early years this primarily DTC brand quickly formed a loyal community hungry to fully experience the range and meet other Trinny Tribers. The Trinny Townhouse ‘roadshow’ concept became integral to brand activation and drove even deeper customer acquisition, loyalty advocacy and growth. It helped the brand develop its geographic audience, in the UK, US, AU, EU and beyond as a template of launch through community and event experience