Beauty’s boom shows no signs of slowing—but it comes with complex challenges. With endless routes to growth in constant flux, knowing where to focus your spend and energy is harder than ever. That’s why smart strategy, sharp operational planning, and knowledge-sharing events are now essential to thrive in this fast-moving category.

Beauty brands, have driven the world of  social influence and  Influencers and content creators have been pivotal to driving growth and connection with the beauty consumer.  But influence is beyond a single medium with the industry, brands, values, channels and most importantly the consumer expectations  constantly evolving.  So, in a world becoming increasingly dominated by Tik Tok, with social media shopping growing at 32%,  Amazon arguably the biggest beauty retailer, the personal touch of Nano influencers having the greatest engagement, and AI changing the game – What is the Future of Influencer?

Purposeful business is here to stay – and brands can change the world and make a profit.  With regulations changing, and the brand story and purpose becoming a significant connecting convertor for customer purchase and loyalty, understanding the Power of Purpose is more important than ever.

Distribution today is complex in a multi -generational, multi-channel, multi geographical world, but mastering Omnichannel strategies is rewarding for retention, average spend, growth, loyalty and connection as the customerexplores, researches on her multi stop journey. Understanding the customer journey and need at each stage enables thepath to Omnichannel excellence