Beauty brands, have driven the world of social influence and Influencers and content creators have been pivotal to driving growth and connection with the beauty consumer. But influence is beyond a single medium with the industry, brands, values, channels and most importantly the consumer expectations constantly evolving. So, in a world becoming increasingly dominated by Tik Tok, with social media shopping growing at 32%, Amazon arguably the biggest beauty retailer, the personal touch of Nano influencers having the greatest engagement, and AI changing the game – What is the Future of Influencer?